Simplistically, there are just a few considerations here but they are really important.

Firstly, you MUST come to the realization that, regardless of your brilliant idea, innovation, invention, solution, etc., any person will only buy and keep what they want or need to buy.  In other words, the market you are targeting dictates what you can and will sell to them.  

You can position yourself to be found at every turn a potential customer takes and you can have really compelling, award winning sales copy.  However, you may not stand the test of time if you are trying to sell something to a marketplace of people who simply does not want and/or possibly already has in large supply.  

Creating and marketing a product or service according to market demand is actually a paradigm shift for many people.  If we model on the majority of conventional small business people, this is exactly what they FAIL TO DO.  Some spend their entire business life trying to figure that out and make it work.  

I did that for several years too, after following the model my parents laid out as I was growing up.  It near killed me emotionally and physically (and financially)

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It could also be why many and the majority of inventors, although brilliant minds, end up broke - there wasn't a market demanding their 'wicky-wacky' gadget.  Of course, we need these people for humanity to move ahead and I'm very grateful we have people prepared to dedicate their life to this cause.  If you want to be one of them, then marketing a business on the internet may not be what you need right now.

Having said that, I HAVE moved in to markets, with a product or service in mind.  BUT I've gone through this methodical approach to ensure a high probability of making profit.  Where that's proven unlikely, I've dropped the idea and moved on before it's cost me any time and money.  And more often than not, making the time and head-space available has allowed a new and better opportunity to emerge rather than being congested and consumed with trying to make it work.  

So, before we even decide what your offer is going to be (what you will sell on the internet), we are going to discover what people are looking to buy.  By doing this, you might find yourself a marketplace wanting something you know nothing or very little about.  That's still an excellent business model because via the internet, you can pay an expert in a particular field to create a product for you, that you own and will sell.

And that's how most business people end up with empty pockets - after spending all the money on product creation and promotion.  Seems obvious, but most business people fail to invest in the market research first and on the internet, it's possible like never before - CHEAP AND FAST.  Seems crazy but most people fail to do this the right way."

Think about this ... 

What if you could invent the perfect set of customers?  Pretty cool notion huh?

What would that look like?  What are the key characteristics and indicators that would make them perfect for you?  

Would the perfect customer have money to spend?  

YES!  That's a good one and important, after all if they don't have money to spend, how are you going to build a profitable business?

Would the perfect customer have a VERY strong desire and need? 

YES!  An insatiable desire - so insatiable that they feel absolutely compelled to get every 'thing'.  What's on offer both today and what's new tomorrow.  

Take an enthusiast for example.  People that feel very strong about a hobby, interest or skill will want everything they can get their hands on and there's virtually no time taken to think about it - BANG, they jump in and grab it.  

Kind of like kids at a birthday party.  Put the desserts or treats out and watch the kids swarm around the table.  Or how about bike riders, golfers, pilots - they're all connoisseurs of their interest.  Serve it up and they'll gobble it up.

Also, a 'must-have' to sell business to business is ideal.  I've read about a woman who sells information to the oil industry on the internet - information about legal requirements.  For them, it's an absolute 'must-have' product and the companies literally fall over themselves to get this information, quickly!

Price is not an initial consideration and in some cases, it wouldn't matter what price something was - provided it wasn't too outrageous of course! 

Would the perfect customer be looking or shopping where you are selling?  

YES!  Well, this is the key - even with ticks on everything above, you have to know that your potential marketplace is actually using the world wide web to seek out information and buy products and services.  If they're not, you will not build a profitable online business - right?  Overlooking this consideration alone could cost you hundreds, even thousands of dollars and time.

Here's a check list Jeff Paul, a well known internet marketer, prepared of: 

The Top 10 Things You Want From Your Market.  You want to know they are:

1.   Passionate

2.   Irrational About Their Passion

3.   Have Money to Spend

4.   Proven REPEAT buyers [only]

5.   Insatiable (can't ever be satisfied)

6.   An addict for it

7.   Reachable

8.   Already Interested

9.   Already Motivated

10. Already Pre-Disposed to Buy

So, how do you find this out?  This is a subjective process although it's not TOO hard to figure out.  For example, don't target people or organizations with no money to spend or no desire to spend it.  

Targeting your offer to people that are not interested or motivated or don't have direct access to money - a credit card (such as say teens or a self-help community) will ensure you do not make a profit, even if your idea sounded good to you and your family and friends.  People that are passionate, irrational and addicted to an interest - a hobby or a sport or a business that has an absolute definite need for example, are willing to spend their disposable income and/or funds from an allocated budget.  

So, before we start thinking about what we want to sell and for how much and getting too far into the trap of "I can make a stack of money online with THIS idea", we are going to check out the market - who's looking, what their looking for and who's buying. And then you want to find out who's already selling, what they are selling, how many are selling and what kind of prices are being charged.

Researching a Market

To do that we need to come up with what we think are the terms - the words and phrases they are using when they open up a search engine.

Take a moment to jot down some of the words and/or phrases (you only need to think of say two or three general ones for each market, at this stage).

Let's say you want to check out some statistics for golfers, you may think about the generic word/s and phrase/s such as "Golf" and "Golfing" or for horse riders "Horses" or for Fly Fishermen, "Fishing" and so on.  

When you have that short list, you're ready to actively start "checking this out".

Enter Your First FREE Gift. This is a software program, a tool, called the Web Business Keywords Tool.  It allows you to check out the quantity of searches performed on the words and/or phrases you've selected and jotted down AND it will give you statistics on the number of 'sub-categories' of the words and/or phrases.  These statistics are critical to determine if you have a viable business proposition.

This tool allows you to:

• Check statistics on searched word/s and or phrases on 4 different search engines -3 for the USA (the biggest marketplace of internet users) and 1 for the UK.  This means the results we get are not conclusive, they are an indicator, a fairly good one, of the size of your potential marketplace.  The statistics are for a one month period (the last complete calendar month to the current one) .

  PLUS

• Save and Export the keywords you want into a file on your computer or you can paste them straight into a program such as a Google Ad-Words campaign.

  PLUS

• It translates these same keywords in to html code for your web site, it creates code known as meta tags - to get the best listings possible in the search engines.  That means getting the best position in the FREE listings - not having to pay for your advertising although initially you may have to do that as search engines can take weeks to give you a FREE listing.  Still, the more 'search engine friendly' your web site is, the better for you and more likely you are to profit from your online business.  Pretty neat huh!

  PLUS

• You can check out what's going on in the Marketplace - Check Bids on Overture, Search results on Google, Yahoo and a whole lot more!

           PLUS

• You can GIVE THIS TOOL AWAY TO ANYONE - that's right, no issues of piracy here.  You can send people here to get their own copy along with my tutorials on using it, you can email it as an attachment (not recommended), you can put up on your own site as a FREE download (can I suggest you put a link up to our video tutorial page, so they too can gain maximum benefit by learning how to use it to its maximum benefit).  Pass it on to friends, colleagues and to everyone on your database.  It's a gift you know will be of immense value to any budding online business person as well as those that have 'tried this online idea and it didn't work'.  Maybe they didn't know and understand the fundamentals and the tools shared with you.

  Hey, remember this tool is FREE for you to give away too.  

  You have my permission and I'll even help give it to someone you know will benefit from it right now!

   

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 HOW Jennie became a "Winning Web Business"

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Jennie has recorded her most valuable lessons, ideas, strategies and principles about creating a profitable online business.  Her game plan is based on learning and applying knowledge and skills gained from World Leading Internet Marketers.  

This game plan is her gift to you - to get you started on the Fast Track to Web Business Profit.

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