Jennie Armato is an Aussie businesswoman who has harnessed the power of the Internet to become a successful global entrepreneur.  A passionate advocate for personal empowerment, Jennie generously shares her experiences, expertise and Internet secrets on her various web sites, which include:
www.WebBusinessAcademy.com, www.WeGrowRicher.com, www.InternetMarketingWithJen.com, www.JennieArmato.com

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The Art and Science of Internet Marketing?
Could Someone Please Tell It To Me Straight!
- by Jennie Armato
http://www.UglyTruthRevealed.com
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What is it about this Internet business phenomenon that's sending budding entrepreneurs crazy!  It's a new way to make money and it's exciting and we want a piece of it, right?  But, could that desire be enough to send you crazy?

It's not the Internet itself that's difficult to understand, it's more so all those well intentioned information marketers out there eagerly offering their 'secret weapon' their 'one-size-fits-all' answer to all your problems - so it seems.

They are great at explaining all the fang-dangle, whizzy-magidy bits and pieces about their product or service, but they more-often-than-not, fail to explain the context - the bigger picture of how all the pieces of the internet business puzzle fit together.

Well, after spending hundreds of hours and thousands of dollars on information, education and software - here it is in summary, minus all the glitz, glamour and hyped-up sales talk - ALL that you need to know to get started - in just 3 STEPS.

STEP 1 - Offer a marketplace a product or service it is looking for.

To do this involves research on specific topics or areas of interest being sought out on search engines. 

 
You're looking for 'hot topics', topics that have a large number of people seeking out information.   Find out how many people are looking up a certain topic and check out how they are currently being serviced by
commercial products such as e-books and booklets, audio programs and any other digitally created products. 

(You can try http://inventory.overture.com to find out statistics on search terms.)

When you've got these vital pieces of information, you can work out how you may service the market - you can work out an offer. Of course, you want to create something as unique as possible - your own spin on a subject or topic.

You don't have to create it yourself; you can use online services such as http://www.elance.com and pay someone to do it for you.  Or, you could even use products available in the public domain such as a book that's now out of copyright.  (Do your research really carefully.)

STEP 2 - Reach Targeted Prospects with your offer

This involves promoting your product or service to your target market and could include making special offers (usually free gifts, reports and mini-courses) to capture contact details of prospects to build a database that you can contact regularly, say via an e-zine or alike and eventually, you will make an offer and then another and another for as long as they remain on your database. 

You can join up with other marketers that have a database of suitable candidates for your offer and cut a deal for the promotion of your offer to their customers (a Joint Venture). 

And you can use online affiliate services, where there's a huge network of marketers looking for other people's products or services to sell.  Have a look at how http://www.clickbank.com works.

Online, you can advertise using pay-per-click advertising, such as Google Ad Words http://www.adwords.google.com or insert an article or advert in someone else's e-zine (electronic magazine).  Offline you can advertise or submit editorial to any suitable publications and media outlets.

STEP 3 - Close the Sale

You need a good sales page where you make your pitch (your offer). Good sales copy includes creating an enticing and captivating offer, an offer so good that your prospect would be crazy NOT to buy it from you.  Use direct sales techniques and structure. (My good friend Brett McFall, Australia's No. 1 Ad copy guy, says "you can never have too much copy, just too boring copy".)

Use testimonials, examples, samples, bonus offers and most importantly, a 'call to action' - to make your prospect want to take action and buy right away.

Finally, an e-commerce facility needs to be in place.  You want to make it as easy as possible for someone to give you his or her money.  You can try http://www.2checkout.com.

Once you are up-and-running, you can work on refining and improving your position.  You can hone skills such as your copywriting or search engine optimizing and all the other aspects of creating a successful online business.

No matter what your product or service, no matter who your prospects are, these 3 steps apply, every time.

How do I know this? Apart from living it every day of my professional life,  I've interviewed, one-on-one, face-to-face, some of the world's most successful Internet marketers. Their secrets are revealed at http://www.WorldInternetMarketingMasters.com.

Once you break down all the ka-fuffle and hoop-la, knowing these 3 Steps could save you the hundreds of hours and thousands of dollars I spent to find it out. 

I refer to this checklist everyday - it helps keep me focused in a fast-moving, fast-growing business environment.

If implementing these steps proves a challenge, then dont' throw away your hard-earned money on someone that will 'sting' you a hefty fee and leave you with nothing more than an invoice, TAKE CONTROL and learn yourself with a home-study (sit by my side) package such as Web Business Control http://www.WebBusinessControl.com.

With best wishes for your success!

Jennie Armato

http://www.UglyTruthRevealed.com

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Starting an internet business from scratch, with NO KNOWLEDGE and KNOW-HOW can be one of THE most frustrating, costly experiences you'll ever embark upon (but there is an upside!).   Jennie shows you how-to

TAKE CONTROL TODAY! http://www.WebBusinessControl.com
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What's All the Noise About Adding Sound to My Web Site?
Could Someone Please Tell It To Me Straight!
- by Jennie Armato
http://www.AudioQueen.com
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Every day, millions of new web sites are registered, created and launched in to an ever-increasingly crowded market place.  Most are sales pages, with an offer they want you to take up, right away (hopefully.)

I love competition - it gives me an opportunity to present my special offer in a unique and innovative way.

You know, I’ve made a lot of money in business, selling in to highly competitive market places.  My secret to enjoying INCREASING sales as a market place tightens up is to constantly reposition and reinvent myself to my prospects.

Here’s a dirty little secret of marketing to make the big dollars.

Whenever possible, use technology to create your competitive advantage.  Why, because most of your competition will be petrified to use it!

How simple is that?  “Well” I hear you mumble.  “WELL, let me tell you something …”

You could be losing THOUSANDS of DOLLARS!

Remember, your prospects are only one click away from visiting your competitor.  Tell your prospects what your site has to offer, using the power of sound.

Show me the money …

(These tips and ideas have been compiled from various audio suppliers on the web)

Increase your sales - your key message will have more impact. Your prospect is being visually and sonically informed AND entertained!

Make your visitor remember your website - people are capable of remembering 5 times more information when they see and hear something over seeing it alone!

Make your website stand out from all your competitors - how many of them have a website that can talk?

Increase the length of time someone stays at your website - the longer a person stays at your site, the greater the opportunity you have to making them your next customer.

Look more professional – a high quality audio message will increase your status in your prospect’s mind.  You can even have a professional service prepare a script for you.

 Get the UNFAIR advantage – you can be closing the sale while your prospect is still shopping.  People tend to remember the very first and very last things that are said to them. "Open strong, close hard."

Put memorable call to action tips and how-to's at the start and end (not middle) of your audio messages.

 Also, consider some of these great uses:

(You can check out how I’ve used these ideas)

I want YOU to enjoy the benefits I do of using this simple yet powerful technology on your web site to increase the effectiveness of your site - which has a direct impact on your hip-pocket.

If your website is stuck in a cold, silent mode, you need to bring it alive you’re your personality and the warmth by using audio. 

You CAN get started today!  Let the Audio Queen help you select the most suitable products for adding audio to your website.

With best wishes for your success!

Jennie Armato

http://www.AudioQueen.com

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Starting an internet business from scratch, with NO KNOWLEDGE and KNOW-HOW can be one of THE most frustrating, costly experiences you'll ever embark upon (but there is an upside!).   Jennie shows you how-to

TAKE CONTROL TODAY! http://www.WebBusinessControl.com
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Keywords, Overture and Software - 

Keywords are THE linch-pin of your marketing

Could Someone Please Tell It To Me Straight!
- by Jennie Armato
http://www.WebBusinessWorks.com
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Please take 5 minutes to read this critical information for you regarding how you find relevant 'keywords' for your research and marketing campaigns.
 
BACKGROUND
Many people use Overture's commonly searched words and phrases tool known as inventory.overture - available FREE directly from the Overture web site.  This service is one of the most reliable and up-to-date market intelligence sources available right now that allows us to know what people are searching for on the internet, so that us marketers and information publishers can position our goods and services to be found by our target market using the same words and phrases used by those that are looking to buy (these words and phrases are known as Key Words). 
 
Here's how it works - for those of you new to Web Business - The Overture service provides the Top 100 keywords searched, according to your request.  Say you request the Top 100 keywords for 'Dogs', you'll be given a list of the Top 100 keywords searched for in the previous month, that include the keyword 'Dog'.
 
A number of savvy software developers and marketers discovered they could access the Overture inventory database and not only obtain the Top 100 searched words and phrases but also the sub-categories of each of these.  By doing this, you get a bucket load more market intelligence (in some cases 3000 keywords), than you do using the Overture facility mentioned above.  Of course, you have to BUY this software, most sell around US$50 to US$100 each.
 
These developers have no agreement, affiliation or relationship with Overture, nor do they have permission from Overture to access via the 'back-door'.
 
CONSEQUENCES - THE PROBLEM
Well, Overture, not happy with what this, have shut down access to the database this way.  That means, they're blocking access and, after speaking with them directly about it, this is only the first stage of 'bolting up the back door'. 
 
As a business person, I can understand why Overture are miffed about this, after all, they designed their Top 100 Search Tool as an add-on service to their existing and potential customers, not to be exploited by 'creative' operators who are charging for access to their information.
 
I mean, I don't appreciate it when I've offered something as a gift or extra bonus, only to find out they've taken advantage of my generosity and exploited it.
 
Keep in mind that the software developers have not done anything illegal and they've added value to our process BUT they have extracted voluminous information in a way that Overture considers inappropriate and not favorable to them or you, because you've had to pay for something that's meant to be FREE - that was Overture's initial intention (but who knows, they may start charging!). 
 
Business people wanting to maximize their position and market coverage on the internet that are using Keywords to do so, via a purchased piece of software are paying for access to information on Overture's database and they consider that's not OK.  Now the paid search tools do allow you to get information you cannot readily access from Overture and that's why it's been so popular with everyone,  except Overture.
 
I have purchased 3 different software programs to access this in-depth market intelligence, spending about USD $260.
 
BUT, these kinds of 'opportunities' are never long-lived and the covert operators have been whipped!  Probably not for long because some of them make a living finding out how to get around 'the system' and might get lucky again for a time.  The question 'how much time till the next shut down?'  If you are like me and have purchased a keyword dig tool that uses the Overture database, stand-by for the email from the creator/seller, telling you 'all is fixed, you can come back now'.
 
At this juncture, the question you want to ask is - 'Do you want to be one of the people Overture consider a covert operator?  It's something to think about. 
 
POSSIBLE SOLUTIONS?
Well, you can of course access the Overture market intelligence by visiting their site at http://inventory.overture.com.  It's a lengthy operation to extract the information the way the software programs were doing it, that's why they have been so good for us.  If you have a Google AdWords account, you can use their Keyword Suggestion Tool - I might just say though that although I love all things Google, I don't find their suggestion tool all that helpful so 'use with caution' is what I recommend.
 
The other way is to use a free software program that accesses the 'front shop' data for you - the data Overture is happy for you to have and do not consider a problem - at the time of writing.  There's a few options available.  One that you can download right away,  called 'Web Business Keywords' is available from one of my sites http://www.WebBusinessWorks.com  if you have not already installed it from the disk you received as part of your Web Business toolbox. 

The advantage of using this program is that you can save each Top 100 as you go on to a clipboard (called a kPad on the Web Business Keywords tool).  Also, there's a FAQ available for you at http://www.WebBusinessKeywords.com
 
The way we conduct business on the internet is an ever-changing, ever-evolving set of laws and modus operandi.  It's up to us as consumers and merchants to think about what we are buying, what we are selling, who we are buying from and in this particular instance, is the 'back-bone' of the product controlled by someone else and have THEY had a say in how you use their product?
 
At the time of writing, all 3 of my purchased Keyword Tools are still working - that's probably because I'm a low volume user of them.  I tend to just duck-in and out of my Web Business Keywords tool when I'm doing either market research, advertising or creating meta tags (the Web Business Keywords tool allows you to create meta-tags too which you can use for Search Engine Optimization). 
 
I'm expecting that one day I'll attempt to use one of the purchased software programs and it just wont work anymore.  Hey, that may happen to Web Business Keywords too, although at the time of writing, I'm told it's not a problem.  If it happens, that's fine by me, I respect my business enough to look at ways to work WITH major players like the Overture - that doesn't mean I bow to everything they say, the Google AdWords staff would verify that one.   ;-)
 
Hope this helps you and keeps you moving forward.
 
The Web Business Keyword tool can be given away by you from your own web site.  There's an article you can use that's available from the same download page.  Look immediately below where you download the tool for the article download.

I'll be covering other keyword search and development options during the upcoming coaching classes.
 
Best wishes and have yourself a Great Day!
Jennie
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Jennie Armato is an Aussie businesswoman who has harnessed the power of the
Internet to become a successful global entrepreneur.  A passionate advocate for
personal empowerment, Jennie generously shares her experiences, expertise and
Internet secrets on her various web sites, which include: www.WebBusinessWorks.com, www.WeGrowRicher.com, www.JennieArmato.com, www.60MinutesWithJen.com, www.WhenJennieSpeaks.com, www.UglyTruthRevealed.com, www.WomenOnWealth.com

DONT MISS OUT ON YOUR CHANCE TO JOIN THE 2005 'WINNING WEB BUSINESS' Program.
Find out more at http://www.WinningWebBusiness.com 
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Give a person a fish and you feed them for a day; teach a person to use the
Internet & they won't bother you for weeks!
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Shhh!! Don’t Tell Anyone … But What 3 Little Words Can Lead To You Towards Your Fortunes On The Net!!
Could Someone Please Tell It To Me Straight!
- by Jennie Armato
http://www.WebBusinessWorks.com
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While the Internet changes almost daily, there is one rule that doesn’t change – the use of highly targeted keywords for search engine placement. Get it right and you will be rewarded with fantastic rankings, traffic and most importantly, sales.

 But get it wrong and it doesn’t matter what you are offering, your web site will languish in cyber-oblivion and eventually die a poor and lonely death!

 If the mantra of the real estate industry is “Location, Location, Location” then the mantra of the Internet is certainly “Position, Position, Position” as your success depends on you knowing your target market and them being able to find you!

 The Internet is literally the world’s largest market place – a potential goldmine for those who have the right offer - but you can’t be all things to all people, which is why highly targeted marketing is so crucial.

 The aim of keyword searches is to give you an indication of the supply/demand ratio so you can decide whether there is an opening in the market for your proposed product or service. 

 The aim of keyword usage in advertising and web coding is to assist in listing your offer of a product or service in or on the relevant pages of search engines particularly, on the internet.

 Getting started:

 This is exciting ….  the light bulb moment when you jump up, pump the air and cry “I’ve got it!” The most exciting, fantastic, powerful money making idea anyone on the entire planet ever came up with.

 I don’t want to burst your bubble but you’re a long way from ordering that Porsche just yet! How do you know someone will buy this fantastic, wonderful gizmo?

 Settle down, sit down, get yourself focused and start your research:

  Step 1: Surf on over to Overture and look up http://inventory.overture.com and type in your main keyword or keyword phrase. (Tip: a single word is often too broad, hone in on the phase). This will give you an idea of how many people searched for that particular keyword in the last month. (We’re not interested in longer than a month – the Internet changes too rapidly).

 Step 2: What was the result of Step 1? Less than around 20,000 searches and it’s back to the drawing board to change either your marketing ideas, or the product/service. Higher than this number and you can keep researching. (Tip: If the figure is over, say 150,000 you may want to 1. check out the latest keyword bid prices before going any further as they may be too expensive and 2. consider more specific combinations of a keyword or key phrase).

  Step 3: Build on the list of keywords shown in the Overture search list by writing down every keyword and keyword phrase you can think of that people will use to type into the search engine to find a solution to their problem – which, of course, is what you are really providing. (eg. If someone has “piles” they are likely to look for “piles treatment” or “piles cure” etc.)

  Step 4: You could go straight to Google and fiddle around with its keyword search tools, but there is an easier, faster and more thorough method. Surf on over to www.WebBusinessWorks.com and download a very nifty piece of free software called “Web Business Keywords Tool”.

 This takes the guesswork out of the research process and shortens it from days and hours to just a few minutes. The software automates the entire research process so you can:

• Check out the number of searches performed on the words and/or phrases you've selected and written down on the list.
• Get the statistics on the number of 'sub-categories' of the words and/or phrases, which are critical in determining whether you have a viable business proposition.
• Check statistics on searched word/s and or phrases on 4 different search engines -3 for the USA (the biggest marketplace of internet users) and 1 for the UK . 
•  Save and Export the keywords you want into a file on your computer or you can paste them straight into a program such as a Google Ad-Words campaign.
• Translate these same keywords in to html code for your web site, thus creating the code for the meta tags – ensuring you get the best position possible in the FREE listings in the search engines. 

While you may still have to pay for advertising initially, as the search engines can take weeks to give you a free listing, the more 'search engine friendly' your web site is, the better position you will be in to grab a top spot!

  Step 5: Surf on over to 7Search.com, a pay-per-click search engine which is growing in popularity. To use its keyword tool just create a free account and long on. Then click on “Edit Bids” and go to “Keyword Suggestions”.

  Step 6: Drop into www.Teoma.com, which provides related search results and keyword suggestions in the results returned to the searcher. It can open up new avenues of keywords and phrases not thought about before.

  Step 7: We’re not quite there yet! Now you need to crunch the numbers, determine the supply/demand ratio, and then, if it’s a ‘goer’, save the keyword list so when you are ready to start testing some paid advertisements, you can export it straight to your advertising campaign, using facilities such as Google Ad-words (the little classified ads that appear on the right hand page of Google).

  Step 8: Start planning your marketing campaign, based on the keywords list, and work out how much you are prepared to pay (bid) for keywords, how much for advertising etc.

As with many issues relating to the Internet, there is widespread debate about keyword search results and why they may differ from one search engine to another, or whether they favor advertisers etc.

Don’t be distracted by any of this –you just want an indication as to whether the supply/ demand ratio favors the business proposal.

Best wishes and have yourself a Great Day!
Jennie
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Jennie Armato is an Aussie businesswoman who has harnessed the power of the
Internet to become a successful global entrepreneur.  A passionate advocate for
personal empowerment, Jennie generously shares her experiences, expertise and
Internet secrets on her various web sites, which include: www.WebBusinessWorks.com, www.WeGrowRicher.com, www.JennieArmato.com, www.60MinutesWithJen.com, www.WhenJennieSpeaks.com, www.UglyTruthRevealed.com, www.WomenOnWealth.com

DONT MISS OUT ON YOUR CHANCE TO JOIN THE 'WINNING WEB BUSINESS' Program.
Find out more at http://www.WinningWebBusiness.com 

Give a person a fish and you feed them for a day; teach a person to use the
Internet & they won't bother you for weeks!
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Jennie Armato is an Aussie businesswoman who has harnessed the power of the
Internet to become a successful global entrepreneur.  A passionate advocate for
personal empowerment, Jennie generously shares her experiences, expertise and
Internet secrets on her various web sites, which include: www.WebBusinessWorks.com, www.WeGrowRicher.com, www.JennieArmato.com, www.60MinutesWithJen.com, www.WhenJennieSpeaks.com, www.UglyTruthRevealed.com, www.WomenOnWealth.com

DONT MISS OUT ON YOUR CHANCE TO JOIN THE  'WINNING WEB BUSINESS' Program.
Find out more at http://www.WinningWebBusiness.com 
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Give a person a fish and you feed them for a day; teach a person to use the Internet & they won't bother you for weeks!
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Who Else Wants to Know Jen's Covert Keyword Competitor Elimination Strategy?
- by Jennie Armato
http://www.WebBusinessAcademy.com
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Here's an interesting article I found talking about using multiple word keywords (or keyword phrases).

The research -if you can believe research - suggest searchers are more likely to use 4 word keyword phrases when searching on the web to buy. This is the reason the article got my attention!

Here's the article (cannot atest to credibility but something to think about)

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In Web Search, The Sweet Spot Is Four Words Feb. 22, 2005

Internet users who use four-word searches are more likely to purchase goods or services or receive items of value than those using fewer words.
By Eric Chabrow
InformationWeek

Internet users who employ four-word keywords in search engines are more likely to purchase goods or services or receive items of value--such as white papers--than those using one, two, or three words, according to a new report.

For Web-site operators, that means they should create three- and four-word phrases as metadata and keywords to attract visitors.

Oneupweb, a consulting firm specializing in optimizing Web searches, issued a report that contends conversion rates peak at four-word keyword phrases or strings, but drop off when longer phrases are used.

The one exception: when a single keyword is a corporate name. "People searching for a particular company's name are predisposed to making a purchase or conversion specifically from that company," the 10-page study says.

Researchers define conversion rate as the percentage of unique visitors who purchase or receive items of value or fill out forms at a Web site.

Using aggregate data collected by a proprietary search analytics conversion tool, Oneupweb gathered traffic and conversion data related to search-engine keyword searches during July, October, and December. Oneupweb maintains a database of hundreds of corporate customers including online retailers.

In its analysis of December data, Oneupweb says 38% of users who typed in four words converted their search to an item of value. That compares with 6% for one word; 15%, two; 33%, three; 10%, five; and 9%, six or more.

However, a single keyword representing a corporate name had a 33% conversion rate, while a corporate name coupled with one other keyword dropped the conversion rate to 7%. Findings for July and October were similar to December's results.

Researchers admit they were surprised of the sharp falloff after four words. They suspect searchers using longer strings may be asking specific questions, suggesting they're investigating a product or service and may use a shorter string later when they're ready to take action.

Also, search engines might not be effective interpreting five-word searches, returning less relevant results and discouraging conversions.

Oneupweb says companies shouldn't snub single keywords, but they should add relevant multiword keyword strings of up to five words.
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Interesting Article right - definitely something to think about and to add in to our considerations when building our keyword list.

Let's look at how that translate in to business and profit - SHOW ME THE MONEY!!

We want to build our keyword list - these keywords or keyword phrases are what we'll use to advertise and match up with what searchers are typing in to the Search Engines. We'll also use them for our publicity marketing - like in articles and directories.

Firstly ask yourself 5 different ways to describe your idea/interest ... then for each of those 5, two more detailed ways to describe it - using up to 4 words - this is known as a keyword phrase. That give us up and over 10 different ways to describe our offer. From each of these, we can run keyword searches using Web Business Keywords, Wordtracker and Google Keyword Suggestion Tool (part of Adwords).

Now, you have a mega list to cleanse and tidy and then, when you have all the words you want to use to advertise your offer, we head over to the Winning Web Business Booster tool (check your Member Centre under "All About Keywords" for details).

Shaz-am!! You have a comprehensive variety of keyword options ... many of which will be 4 word keyword phrases.

What I particularly love about the perspective of this article and the research and why I think it's worth us considering is this:

Most bad marketers will go for the one or two keyword phrase when advertising. Why? Because they're lazy - but Winning Web Business Ownes know that extra little bit is what gives us the edge and allows us to dominate marketplaces. WOO HOO!!!!

One and two word keyword phrases tend to be the most heavily populated by advertisers. They spend a fortune attracting irrelevant, unqualified leads and if you add in what the article above suggests, also unwilling to buy or not ready to buy.

Let's look at an example: Say you're a mortgage broker. If I asked the average non Winning Web Business owner how they would describe their offer, they would probably say "I write loans or organise mortgages". Then they would say I want the most amount of traffic on the web - "I want everyone that wants a loan to see my site and I'll spend top dollar to buy number one position That's how I'll dominate the marketplace."

HMMMM... BAAAAAH! Wrong answer but thanks for playing, you're not winning business on the web today. If you buy your traffic, you'll pay a hefty premium AND you've got oodles and oodles of competition! Sounds like a hard slog to me.

Focusing on the more comprehensive description (keyword or keyword phrase) will usually result in less competition - AND you'll get the double bonus play - cheaper advertising to more qualified and pre-disposed leads and buyers. So, in the example I gave about mortgages - investigate and go for keyword phrases like first home owners mortgage.

Take this extra step in your planning - your competition wont be bothered and you'll be grabbing better qualified and potential more ready to buy traffic with less competition. Your competition wont be bothered thinking about these extra little things - the majority want a magical pill and will cheat themselves out of their rightful earnings. Don't let that happen to you!

I love finding pearls like this article and turning the learning in to earning!

Enjoy
Jen

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Grab your FREE Internet Marketing Training Course that includes your own Keyword Search and Select Tool, courtesy of Web Business Keywords.

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